Hello!
I am Polly, a freelance senior medical copywriter with over 15 years experience in healthcare communications
Scroll down, or get in touch to find out how I could support your next
healthcare project
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Capabilities
Accurate, concise and engaging copy creation
Content development for a range of formats and audiences
Partnership throughout the project – from proposal to final review
and approval
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Expertise
Promotional healthcare content specialist
Messaging | Promotional eDetails | Strategic
guidance documents | Differentiation frameworks emails | Clinical summaries | Content planning Commercial training materials | Objection handlers Websites | Medical education slide decks |
Pitch support | Patient information brochures
Banner ads | Social posts | Advisory board and standalone meeting support | Media toolkits
Clinical expert interviews | Mechanism of
disease animations
Broad therapeutic area experience
Aesthetics | Asthma | Chronic kidney disease | Dermatology | Endocrinology | Gene therapy | Haematology | Immunisation | Immunology | Infant nutrition | Neuromuscular disease | Oncology | Ophthalmology | Neurology | Rare diseases | Rheumatology
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Perspectives
With agency experience in medical writing and client services I can advise on scientific content and assess the impact these changes may have from a project management point of view.
Get in touch to find out how I could support your next healthcare project.
PO | MW
Experience
Freelance Medical Copywriter
September 2021 – Present
Senior scientific copy review and copy development for promotional and
non-promotional workstreams
March 2025 – Present: Whitepaper editorial support (in progress), including assimilation of content from Expert interviews and discussions, generation of meeting report and referencing (ophthalmology)
September 2024 – February 2025: Senior scientific copy review and development for
commercial team training materials and clinical summaries (neuromuscular disease)
May – July 2024: Differentiation framework copy development (aesthetics)
January – February 2024: HCP messaging for successful new business pitch
(neuromuscular disease)
September 2022 – April 2024: Senior scientific copy review, copy development and updates for materials aimed at commercial, HCP and patient audiences including training materials, eDetails, clinical summaries, websites, emails, social media, banner ads (chronic kidney disease, neuromuscular disease)
September – December 2022: Medical copy development to support infant nutrition HCP and consumer promotional messaging campaigns
October – November 2022: Content planning for UK tactical campaign (periodic fever syndrome)
November – December 2021: HCP messaging for successful new business pitch
(infant nutrition)
September 2021 – July 2022: Senior scientific copy review, copy development and updates
for materials aimed at HCP, patient, media and commercial team audiences including: emails, eDetails, clinical summaries, information brochures, websites, media toolkits and objection handlers (asthma, cardiovascular disease, chronic kidney disease, dermatology, oncology
and rheumatology)
HAVAS Life Medicom | Principal Medical Writer
October 2014 – January 2021
Lead writer for the European launch of a gene therapy for the treatment of spinal muscular atrophy
- Development and review of copy for unbranded and branded messaging for eDetails, websites, patient and HCP information brochures
- Objection handler development including cross-functional client liaison and copy development
- Client services, planning, medical and creative colleague liaison to inform brand strategy and creative
- Management of writing team including development of briefs, medical copy review, and mentorship
Editorial support for standalone meeting on influenza vaccination
- Speaker slide support including review of slides for regulatory compliance
- Editorial and referencing support prior to the meeting and on-site as requested
European team writer for mid-lifecycle Global haematology account
- Leveraging EMEA market research, conducted updates to US HCP messaging to suit regional context
- Global advisory board support including literature review (writing team management, content generation and review); on-site support; Expert interviews; and meeting report
Lead writer for mid- to end-life cycle ex-EMEA, ex-US oncology account
- Development of scientific differentiation framework
- Creation of data compendium including generation and review of 1pp study summaries
Lead writer for mid- to end-life cycle ex-EMEA, ex-US asthma account
- Scientific direction, copy review and development for re-branded e-Detail and patient cases
- Mode of action development to differentiate the product within the changing competitive environment, including liaison with cross-functional client colleagues
- Generation of clinical summary compendium to support internal client teams
Get in touch to find out more about any previous roles or additional experience
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